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 Reduction to a maximum – for DACHCOM also this is the classic communication formula in the era of a permanent flood of information. This does not mean that we always only shorten or even simplify but also implies A maximum of information whereby the mind (intellect) and heart (emotions) are equally addressed. |
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 Brands, products and services convince logically by means of the benefits that they bring. Of course! These benefits can however only be successfully conveyed when they get to the gut of the target public and awaken feelings. Convincing communication work means causing emotions that don’t take the target public for a ride. |
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 No patent recipe. But a seven point programme. BASICS of the agency group. This is how we measure the quality of our own work. |
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 | Empathy Get into the spirit. Emotionality as a «basic instinct» |
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 | Analysis Elementary. No planning without thorough analysis. |
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 | Strategy Step-by-step. Rationally thought out strategy development. |
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 | Attract attention Courage to have it your own way. If your not conspicuous you remain unnoticed. |
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 | Focus Consumer first! Not the customer, the focus is on the target public. |
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 | Emotions Gut feeling. The gut decides even when the mind is involved. |
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 | Continuity Stay on the ball. Keep to the concept. Follow targets on the long term. |
      
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